Untitled Document
Reimagine Your Hometown Through the Language of Colour

 

THE BRIEF

Reimagine your hometown through a new colour scheme. Think about everything that this identity could include, physical and digital: logo, transport, wayfinding, etc. 'Hometown' could mean where you're from, where you are now, or just a place that you feel you belong - even if you've never lived there.

 

RATIONALE

I have chosen Hull as the subject for this brief. The more time I have spent in Hull the more I have begun to enjoy the city and what it has to offer. Hull is often the butt of jokes and is regularly given undeserved bad press so using this brief I intend to reimagine Hull through colour with the intention of helping others see all that Hull has to offer too.